Part of CFA Institute's Future of Finance initiative, the contest invites full-time university students to create a 30–45 second video that answers the question: "What should the financial industry do to better serve investors and society?" Winning contestant(s) will receive a 16 GB Apple iPad 2. All video entries must be received by December 16 and will be featured on the CFA Institute YouTube channel. For a full list of contest rules and to access the submission form, visit www.cfainstitute.org/studentvideocontest.

“There is much work to be done to shape a more trustworthy, forward-thinking financial industry for future generations,” said Ashvin Vibhakar, CFA, senior advisor at CFA Institute and executive sponsor of the Future of Finance initiative. “This contest gives students the opportunity to voice their ideas on how to create positive change in finance and help lead and shape the industry for the future.”

The student video contest is part of the CFA Institute Future of Finance initiative, a long-term global effort to shape a trustworthy, forward-thinking financial industry that better serves society. Launched earlier this year, the initiative aims to provide the tools to motivate and empower the world of finance to commit to fairness, improved understanding, and personal integrity.

For additional questions regarding the Future of Finance student video contest, email FutureFinance@cfainstitute.org.